Monday 29 August 2016

The Strategy Used to Sell $400 Million in Engagement Rings in 2015 Alone

I've Reverse Engineered The Strategy BlueNile.com Uses to Generate Nearly $400 million in Online Sales.


You Can Download it It For Free.  Just right click on the image below.


Blue Nile Strategy SEO Blue Nile PDF Presentation 20160826


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Tuesday 23 August 2016

Amy's Trip to Houzz in California

Houzz Visit Image 1


I met with our Account Representative, Jennifer Luna, on August 11, in the Irvine, CA office.  We discussed our Pro Minute Video, and different ways to use Houzz to help our customers generate ideas and inspiration. 


Houzz, which was founded in 2009, is a website and online community devoted to interior design, architecture, home improvement, and landscape design. The Houzz platform and mobile apps feature product recommendations, photos articles and a user forum.

 

Jennifer and I looked at different tools within the Houzz app to help our potential customers and clients come up with ideas and inspirations, and also to aid you in better communicating to Tight Line Exteriors the end product that you desire, “their dream remodel project.”  We looked at using Ideabooks to collect pictures, from Houzz's vast number (18 million and growing) of beautiful completed project pictures, additional pictures from the internet, articles and scanned sketches of proposed drawings.

 

We also reviewed the new tool, Sketch, in the Houzz app.   This tool was released at the beginning of 2016, and is a completely new function in the Houzz app that makes it even easier to communicate using photos and to add products from the Houzz Shop, to any photo of your own.  With Sketch you can write, type or draw directly on photos, whether to circle a design feature that inspires, note the dimensions of an outdoor porch or room, make notes, sketch where you envision adding a new lighting fixture and more. 

 

I find these tools so helpful in communicating with you, the customer, and making sure that we share the same vision.  With all of the Houzz pictures available, you will be able to come up with different looks that can be adapted to your home. This insures that you get the beautiful remodel you dreamed of, and gives us the opportunity as your trusted resource to help you achieve your dream.


Houzz Visit Image 2


Houzz Visit Image 3


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